“We must shift America from a needs, to a desires culture. People must be trained to desire, to want new things even before the old had been entirely consumed. We must shape a new mentality in America. Man’s desires must overshadow his needs.” – Paul Mazor, Lehman Brothers (post WWI era). Chelsea Quint talks to us today about how that vision became a reality, and how we are manipulated by the modern day marketing machine. I know we’ve talked a lot about marketing on this podcast (and we are sure to do it again), however this conversation uncovers WHY and HOW we got here. Prior to Mazor’s declaration, things were advertised for their FUNCTION. The, Edward Bernays, Sigmund Freud’s nephew, took up the mantle and created numerous ways of advertising that created DESIRE. If we are going to be free from the manipulative shackles of consumerism, we have to first understand how we are being manipulated! Please share this episode with someone and help spread the word!

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To Connect with My GUEST –  Chelsea Quint